Creating an interaction that explains feelings about MPN symptoms is a hard thing to visualize. Until you integrate teams across film, UX, social, and AI. Visitors are able to select their symptoms, feelings, and non-personal data which goes into prompt format, generating an immersive image that's custom just for them and their universe.
Annie Murphy
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Birth Control
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Hormones
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DIGITAL WIN.
And, speaking of all that digital goodness, the social team put together a campaign that included custom film, cut downs, animation, custom 3D work, and blew up the place by getting 1.2 M impressions and 49.7k likes/comments/shares all within the first two weeks. Totally on brand.
Definitely Integrated. Dysport worked with a fully integrated team across our entire agency for this DTC campaign. Casting a diverse set of models with just as unique looks, coupled with microbranding for their own social accounts helped us highlight the treatment and allowed them to express it in their own way.
Some folks may think COVID is over, but when underrepresented communities are left uninformed and feeling like they don't have a place to turn, that's when you go to them, where they are, and talk so they can rise. Partnering with Pfizer on this journey was the epitome of GIHE creative.
While the last three+ years have been working on creating unique, award-winning work for the healthcare space, the 15 years leading up to it has been about AOR, Project, and Special Assignment work on some of the best-known brands on the planet. Each one of them has their own story, and I'm here to share them.
It would be one ridiculously massive site if I could show you the breadth and depth of every discipline, every project, every management decision, and every positive impact proudly made over my career (so far). But there's always more. Like having done over 120 speaking engagements including a couple death-defying keynotes and a tandem presentation with Apple co-founder The Woz. You have no idea how much we can do together until we get going.