Hey. Hi there.

I craft stories, build strategies, and empower teams to create work that connects—because great ideas start with understanding people.

I'm an Award-winning (Clio, Cannes, EFFIE, Gold Pencil) Creative and Creative Business Strategist, constantly working to bring relevant stories to any medium. The letters of the day are: B2C, CPG, B2B, AI, Pharma, and CX.

On the side, I post about things like AI for the sole purpose of awareness. Things change daily, and with all of the confusion and speed at which this new technology is disrupting (yes, I said it) the world, it's increasingly important to know how to manage it best for each discipline. It's also important to ignore the hype when it doesn't apply, so long as you stay on top of it.

But, wait. There's more. I'm a business-minded creative, spending energy and effort trying to figure out how to both collaborate across teams to establish the ideas, but also MAKE them. This stuff ain't free. The resources aren't, either. Let's keep talking about how to make our ideas both brilliant AND efficient. 

Last, but most important: I am a massive Ally to just about every group you can imagine. If the team you manage or your coworkers aren't diverse, then how can you possibly create things that are? Stay informed. Stay involved. Stay human.